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Writing Cover Letters
Writing Telecommuting Cover Letters
Question: How do I market myself online?
Answer: With a stellar cover letter and resume.
Okay, so let's get into the meat of this. You know that you need to market
yourself and do that with a stellar cover letter and resume. But, why is
that so important? Let's think about this. When you apply offline for a job
you are competing with a handful of people (usually) and right there you
have a better chance to get called in for an interview. Online jobs you are
often competing with hundreds, if not thousands, of other applicants for the
very same position.
In the "real world" you apply in person and therefore can dress for success
and put your best foot forward. You can impress them with your presence and
personality. Online you can’t. What’s your "best foot forward" online?
That would be your cover letter and resume and how you present yourself on
paper. Your cover letter and resume has to show your skills,
personality...it has to be your presence.
So how do you put your best foot forward with your cover letter and resume?
A telecommuting employer (one who hires work at home employees) is looking
for different things on a cover letter and resume then those offline. So
let’s talk about cover letters first. If you're not sending a cover letter
with your resume then this might be one of the reasons you're not getting
hired. The cover letter is your VERY first impression. Take the time to show
you're very serious about the job they have open. See if you can find who
the head of HR is and address it to that person. Then tailor your cover
letter to that specific position. This is optional, but I always put where I
found the position.
Such as "The position I'm applying for is Customer Service, which I found at
XYZ.com". I always did that even with offline jobs, but it’s not necessary.
I think some employers just like to know where you heard about their job.
Especially online because jobs get passed around and around online. So it
could have started out on a certain website and then ended up on hundreds of
others.
Then make sure you pay attention to the job ad. Does it say you need DSL?
Does it say you will be working with a certain software? Whatever the
requirements, if you meet those then put that down on the cover letter. The
employer will scan over your cover letter and you want what’s on yours to
stand out and grab their eye. If you have what they need then you're going
to grab their attention - and that’s what you want!
Overall you want to pay attention to detail, outline why you're the best
person for the job (without going on too long about how great you are) and
point out that you have what is required for the job.
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