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Virtual Desktop Assistant
When you are beginning your virtual desktop assistant business, there
are some things you will want to refrain from in order to have a
successful business online. Make sure to read over these do's and don'ts
carefully.
Several Do’s and Don’ts for Starting a Virtual Assisting Business
Virtual Assistants (VAs) are highly skilled professionals who provide
administrative support and specialized services to businesses,
entrepreneurs, executives, and others who have more work to do than time
to do it. Examples of services a VA can do include web design and
maintenance, word processing, meeting and event planning, desktop
publishing, internet research, e-mail coordination, business start-up
consultations and so much more. This can be the perfect work-at-home
opportunity for many with good computer and Internet skills. Following
are several Do’s and Dont’s to keep in mind for starting and operating
your Virtual Assisting business.
DO -- Decide on a targeted market and initially focus your marketing
efforts in that area. By developing a “niche” in your field, your
reputation spreads quickly and soon you become a recognized expert.
Several specialties include: medical, legal or business transcription,
resume consulting, transaction coordination -- real estate industry,
desktop publishing, manuscript preparing, academic typing, e-mail
support, internet research, etc.
DO -- Be creative about where you can find business. The Internet offers
a large variety of potential for clients just waiting for you to contact
them. Actively network and don’t limit your marketing to simply placing
a few ads in newspapers or the Yellow Pages. You want to find where
there might be a need—and go fill it!
DO -- Write a complete business plan and marketing plan. Too many leave
out this vital step and waste valuable time unorganized and without a
clear-cut goal and direction for their business. When starting a
business you will have tons of ideas floating around. You need to
materialize all these and put them into a workable plan of action.
DO -- Develop a website that looks sensational! Your website is often
the first connection a potential client has with your services. It must
immediately let them know that they are dealing with a professional.
Your site must then have the POWER to draw them to you and contact you.
Let them see that you value quality by the look and feel of it.
Additional tips include letting them know what services you offer and
why you are qualified to offer those services by mentioning your
experience and education. Be sure to include points on why you stand out
among the rest and are the BEST! For example, if you have been featured
in articles, radio shows, etc., have them listed with the dates. (See my
example on www.virtualwordpublishing.com)
DO -- Learn everything you can about starting a business. Knowledge is
power and the more you know, the greater your chances for success. Look
to online services and message boards and chats to talk with other
Virtual Assistants operating a business. Remember these are often run by
pros who have been in business for years and are willing to share their
experience. For example, I mentor and manage virtual assisting boards on
HBWM.com, Bizymoms.com, Momspreneursonline.com and VAnetworking.com.
With 20 year’s experience, I often know what works and what doesn’t in
starting a business and staying successful, so my experience can prove
beneficial.
DO -- Join associations that are targeted for our Industry. A few of the
more popular ones are IAVOA.com and IVAA.com, but there are many others.
By connecting with these associations and being active, you learn from
them what works and what doesn’t and you are able to post your questions
to associate members via list serves often getting answers to your
questions within minutes.
DO -- Read, read, read. By frequently continuing to increase your skills
and your knowledge of your profession, the end result is a more
confident satisfied you. Every tip you get from a book can be a new tool
in your business. I recommend highlighting areas from several books and
adding them to your library. Keep in mind that you might not use that
idea today, but it might apply to specialties you might add down the
road.
DO -- Enjoy!! There’s no greater feeling than landing that first client
or finishing your first big project. Plus, wait until you get the
opportunity to tell someone you own and operate your own virtual
assisting business. It sure beats I’m a secretary at .... Plus, when you
enjoy your business it shows. Your clients will sense your positive
attitude and want to be a part of your team.
DON'T -- Underprice your services. The average virtual assistant today
makes $25 to $70 an hour, depending on their skills, services offered,
location, and years of experience. Don’t make the mistake of assuming if
you charge the lowest prices, you’ll get the most work. You won’t.
Instead, you’ll end up working outrageous hours for peanuts! Clients
will pay more for professional services. When a potential client
discovers you’re charging a lower rate than standard, they often feel
they will receive a quality of services that is also lower.
DON'T -- Overextend yourself. One of the common mistakes many virtual
assistants make is to accept too much work and then not be able to
accurately complete it. Learn to say no or have a back-up helper who can
assist you with any overflow work. Remember one of the most important
ingredients for success is keeping your clients satisfied. If you
overextend yourself and make a lot of errors, it will jeopardize your
business.
DON'T -- Get discouraged. It takes time to get a business going. Plan
ahead and have money saved in reserve. Don’t buy items until you have
found the best possible price and there is an absolute need. This
advance planning takes the pressure off of having to make money NOW. If
things are slow and the phone just isn’t ringing ... MAKE IT RING!!
There’s plenty of work out there, you just need to aggressively pursue
it.
Finally, the most important ingredient for success is your belief in
yourself. If you believe that with your skills and experience, you can
own your own business, then there’s nothing stopping you. DREAMS DO COME
TRUE. SOMETIMES YOU JUST NEED TO MAKE THEM HAPPEN.
Diana Ennen, Author, Virtual Assistant: The Series, Become a Highly
Successful, Sought After VA, & Words From Home /
www.virtualwordpublishing.com, diana@virtualwordpublishing.com
Copyright, 2004 Diana Ennen -- May be republished in its entirety as
long as author’s signature block is included.
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