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Automate Membership Site
Automate the Site is the Key with Membership Sites
Running a successful membership site can become very labor intensive very
quickly. However, with the right tools you can automate many of these tasks,
which will free up quite a bit of your time. In this article, we will
highlight some of the best time saving tools:
When it comes to running a successful
membership site, a membership
management tool is a necessity. A membership management program will
automatically sign people up, collect payments and grant access to private
areas.
Some programs will also automatically revoke or suspend access when a
payment is missed or a subscription is canceled. A quality membership
manager will also allow you to automatically make members into affiliates
and provide the flexibility for non-paying people to sign up as affiliates.
A great time management tool is a feature offered by WordPress. Using their
“delayed post” feature you can upload content and schedule exactly when you
want it published on your site. You can create the content for your
membership site several months ahead of time and it won’t be displayed until
the date you have specified. Best of all, WordPress is a free, open source
content management system that can easily be installed on your server
through the push of a button.
An autoresponder is another very important tool. An autoresponder is a
service that allows you to create mailing lists and schedule emails, which
will automatically be sent to the mailing list in the order you have
requested.
Let’s say that Sally signs up for your membership on Tuesday. She will
automatically be sent any welcome messages that you have specified to be
sent on the fist day of membership. If Joe signs up for the membership site
on Wednesday, he won’t miss any emails. He will also be sent that first
day’s email on the day he signs up.
You can also use an autoresponder to send broadcast messages to your whole
mailing list on the same day. This is great for sending out newsletters or
invitations to events.
A credit card processing service is another tool to look into. Look
carefully into the different services, as their rates can vary. You can
certainly start out with Paypal, but eventually you may want to go with a
different service, as not everyone has a Paypal account and Paypal isn’t
offered in every country.
Shop around and compare the different automation tools and packages
available. It is a good idea to have your pricing strategy and a rough
growth plan in place before buying anything. You don’t want to lock yourself
into something that will not grow or adapt with you.
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