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Advantage of Joint Venture
Advantage of Joint Venture with CompetitorYour competition may be your key to bigger profits.
Here are five reasons to
partner with your competition:
#1: Your marketing list will double. Consider for a moment what would
happen if your opt in list doubled. It would be a pretty big boon, right? I
mean instead of 500 people to send your ezine or promotional messages to,
you now have 1000. Presumably, your competition has an opt in list that
would be beneficial to your business. You have the same product or service
and you have the same target market. Teaming up with your competition to
unite opt in lists for a promotion will result in many of your partner’s
customers joining your list and vice versa. Every purchase made, every
newsletter sign up, is a new contact name for you and your future
promotions.
#2: Credibility. The general public will perceive you as having more
credibility when you partner with another business. If you partner with your
competition your customers and prospects will perceive it as a strategic
team. The power of two or more holds much more credibility in the eyes of
the public. Additionally you will be perceived as a good business person
because you have the forethought to partner with another business. It gives
your prospects faith and respect in you and your business.
#3: Product bundles. If you have products, teaming up with your
competition can result in fantastic product bundles to promote to both your
list and your partner’s list.
#4: If you and your partner have affiliate programs, then a joint
venture will result in not only you and your partner making a nice profit on
your own, but amplifying those profits with your affiliate network. This is
particularly helpful because the affiliates for your partner’s network will
be interested in and capable of promoting your product bundle, since you’re
in the same industry.
#5: Product creation. Partnering with a competitor to create products
can result in tremendous profits. Depending on your niche, products can
range from books and software to seminars and workshops. If you’re a
personal coach, imagine the marketing power of teaming up with another
personal coach and holding an intensive weekend coaching session with your
most exclusive clients.
There is enough to go around. When you partner with your competition, you’re
not limiting your profits, you're boosting them to a whole new level.
Do a JV the Smart Way!
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